Emergency and urgent work
Prioritise availability, service area, phone actions and the exact problem a customer needs solved now.
Rated 4.9 on Google Reviews
Marketing for Tradies& Home Services
A practical acquisition system for service businesses: reach the right demand, make the next step clear and measure the enquiries your team can actually work. Built from our Robina base for Gold Coast and Australia-wide operators.
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Operators who back the numbers
From local service businesses to national brands, Ads Master runs the channels that have to pay for themselves.
The commercial goal
From available capacity to booked work.
A service-business campaign has to do more than generate a form notification. It needs to reach the right area, set a clear service expectation and collect enough information for your team to decide what happens next.
Lead quality starts with a shared definition
Before launch, we map the services you want, where you can deliver them and what information makes an enquiry useful. That definition becomes part of the campaign structure and reporting conversation.
Advertising platforms can record a call or form as a conversion. Your follow-up data shows whether it was relevant, contactable and commercially worthwhile. Both views matter.
Choose the right channel
One customer journey, four useful levers.
Not every business needs every channel at once. The mix should reflect whether customers are already searching, how much trust the decision requires and what happens after the click.
Google Ads
Capture active demand
Search campaigns can reach people already looking for a repair, installation, quote or scheduled service in the areas your team covers.
Explore the service →Meta Ads
Create and retarget demand
Facebook and Instagram creative can introduce higher-consideration services, show completed work and bring interested prospects back into the enquiry path.
Explore the service →SEO
Build local search visibility
Technical SEO, service content and local relevance help the website compete for the searches customers make before choosing who to contact.
Explore the service →Web design
Turn attention into an enquiry
A fast, clear website should make services, coverage, proof and the next step easy to understand on the phone a customer is already holding.
Explore the service →
Different buying journeys
Match the marketing to how the job is bought.
Routine and scheduled service
Build recurring demand around maintenance, seasonal needs and a simple booking or quote process.
Quoted projects
Use proof, process and qualification to support considered decisions such as solar, renovations and installations.
Multi-region service businesses
Separate locations and service lines so targeting, landing content and reporting stay useful as coverage expands.
Named client proof
Real service-business case studies.
These are individual client reporting snapshots, not forecasts. Open a case study for the challenge, campaign approach, raw comparison and the reporting note behind each headline.
Google Ads
Gold Garage Door
Sydney, NSW
+55%
Increase in leads
Garage door problems are immediate, local and highly competitive. Gold Garage Door needed its same-day service, broad Sydney coverage and direct quote path to appear as one clear answer when homeowners were ready to act.
- Cost per lead-29%
- Conversion-rate lift+19%
Meta Ads
Get A Tow
Australia
61
Leads generated
Get A Tow connects drivers with towing and roadside help across Australia. The campaign had to communicate speed, coverage and a low-friction quote path to people who were often making the decision on a phone and under pressure.
- Cost per leadA$13.67
- Main-campaign leads56
Google Ads
A Clean House Washing
Brisbane & Ipswich, QLD
+13%
Conversion-rate increase
A Clean House Washing has more than 35 years of exterior-cleaning experience. The campaign's job was to translate that credibility into a clear local response for homeowners searching across house washing, roofs, gutters, driveways and pressure cleaning.
- Absolute rate gain+2.62pp
- Cost per lead-53%
Meta Ads
Arinna Solar
Melbourne, VIC
104
Leads generated
Solar is a considered purchase involving equipment, rebates, installation quality and long-term savings. Arinna Solar needed to create more enquiry volume while presenting the move to solar as a guided, dependable process rather than a commodity quote.
- Cost per leadA$15.50
- Top-two creative leads94
Google Ads
Hunter Valley Air Conditioning
Hunter Valley, NSW
+42%
Conversion-rate increase
Hunter Valley Air Conditioning specialises in split-system supply and installation across the Hunter Valley, Newcastle and Lake Macquarie. The campaign paired a direct local offer with clearer conversion measurement to improve the rate at which interested visitors became leads.
- Absolute rate gain+4.59pp
- Latest-period leads29
Meta Ads
Bradbury Building Group
West Gippsland, VIC
+47%
Increase in leads
Bradbury Building Group serves homeowners across West Gippsland with renovations, extensions and design-led building work. The campaign had to build trust before the first site visit and create enough qualified conversations for a high-consideration service.
- Cost per lead-18%
- Top-creative leads20
How the work is shaped
Start with the business, then build the campaign.
01
Map profitable demand
We start with the services, areas, margins and capacity you want the campaign to support, not a generic traffic target.
02
Agree what a useful lead is
Service fit, location, contact details, duplicates and other qualification rules are defined before reporting begins.
03
Build the path to enquiry
Campaign, creative, landing content, calls, forms and measurement are treated as one customer journey.
04
Improve from real outcomes
Platform conversions are read alongside lead quality and booked work so the next changes reflect what the business is seeing.
Ask us anything
Tradie marketing FAQs
Straight answers about channel fit, lead quality and service-area campaigns.
The strategy suits urgent services, scheduled maintenance and quoted projects. Existing Ads Master case studies cover garage doors, towing, exterior cleaning, solar, air conditioning, renovations and extensions, but channel fit still depends on demand, location, margins and capacity.
Google Ads is often the more direct starting point when people already search for the service. Meta Ads can help create demand, communicate a visual or considered offer and retarget interested prospects. The right choice depends on the service, market and conversion path rather than a blanket channel rule.
That definition is agreed for the campaign. It can include the requested service, serviceable location, valid contact details and any other information your team needs to follow up. Duplicates, spam, jobs outside the agreed scope and existing-customer enquiries can be identified separately where the available data allows it.
Yes. Services and locations can be separated into useful campaign and landing-page groups so messages stay relevant and performance can be read by the part of the business it affects. The required scope depends on how many areas and services are being promoted.
No. Lead volume and cost are affected by demand, competition, budget, offer, customer response and seasonality. We use transparent measurement and named case studies to show how previous campaigns performed, without presenting those results as a guarantee for another business.
No. Ads Master is based in Robina on the Gold Coast and works with local and national service businesses across Australia. Campaign coverage is built around the locations your team can genuinely serve.
What clients say.
Shared from our Google Business Profile.
We’d tried running Facebook ads ourselves without much success. Ads Master rebuilt everything and generated 42 leads in our first month. We’ve already converted 11 of those into paying jobs. The team is straightforward, responsive and clearly knows what they’re doing.
Liam R.
GOOGLE REVIEW
The onboarding was quick and easy, and our campaigns were live within five business days. We started receiving enquiries during the first week. Ads Master handles everything without wasting our time with unnecessary meetings or confusing marketing jargon.
Sarah M.
GOOGLE REVIEW
We moved to Ads Master after getting poor results from another agency. Within six weeks, they reduced our cost per lead from $74 to $31 while improving the quality of the enquiries. It’s been a massive improvement for our business.
Luke T.
GOOGLE REVIEW
The biggest difference has been the quality of the advertising. The creatives actually look professional and speak directly to the customers we want. We received nine qualified enquiries in the first fortnight and have already booked several new clients.
Olivia H.
GOOGLE REVIEW
I’m a tradie, not a marketing expert, so I wanted someone who could take care of the ads without making everything complicated. Ads Master has done exactly that. The leads come directly to us, the communication is excellent and we’re booking more work.
Jake P.
GOOGLE REVIEW
Ads Master has been transparent from the beginning. We always know how the campaigns are performing, what they’re testing and what they’re changing. There are no inflated promises, just honest advice and a team that genuinely cares about getting results.
Lauren B.
GOOGLE REVIEW
Our campaign generated 26 leads in the first month, and six have already become paying customers. That has more than covered what we spent on the advertising. Really happy with the results and the service from the Ads Master team.
Nathan S.
GOOGLE REVIEW
The first week was slower than we hoped, but Ads Master kept testing different ads and audiences until the campaign started working. We’re now receiving consistent enquiries at a cost that makes sense for our business. I appreciated their honesty and persistence.
Chloe C.
GOOGLE REVIEW
No fluff and no agency bullshit. Ads Master launched the campaigns, created the advertising and got on with the job. Communication is fast, the pricing is fair and we’re finally getting a steady flow of leads from Meta.
Daniel D.
GOOGLE REVIEW
We generated 17 booked appointments during our first 30 days with Ads Master. The team took the time to understand our service and built a campaign that attracted the right type of customer. I’d happily recommend them to any business wanting better results from Facebook and Instagram ads.
Emily W.
GOOGLE REVIEW
Rated 4.9 on Google Reviews
Ready when you are.Let’s look at the numbers.
Thirty minutes. You will leave with a plan, whether or not you end up working with us.