Solar & battery systems / Meta Ads
Growing solar demand without losing the confidence message.
Solar is a considered purchase involving equipment, rebates, installation quality and long-term savings. Arinna Solar needed to create more enquiry volume while presenting the move to solar as a guided, dependable process rather than a commodity quote.
- 104
- Leads
- A$15.50
- Cost per lead
- 94
- Top-two creative leads
Latest complete 90-day window
A$1,611.97 in media spend
Across two static ads
The challenge
The business problem behind the media plan.
Prospective customers compare panels, inverters, batteries, warranties and finance while trying to understand what is right for their property. That complexity can delay an enquiry even when the interest is real.
The campaign needed to create momentum without reducing the offer to a price claim. Arinna Solar's full-service model, approved-seller credentials and range across residential, commercial and battery systems provided the confidence story.
The approach
Make the next customer action obvious.
Campaign messages connected the customer's practical motivations - bill reduction, energy independence and a system designed for the property - with the support available from consultation through installation.
A main lead-generation campaign carried most of the account, supported by a separate 30kW battery campaign. Static, quote-led creative gave the product story a clear next step without asking the customer to understand every technical decision first.
Campaign playbook
What the work focused on.
- 01
Translate technical products into household and business outcomes.
- 02
Use consultation and system design to reduce purchase uncertainty.
- 03
Give residential, commercial and battery enquiries a relevant message.
- 04
Use creative-level lead volume to identify the messages worth retaining.
The outcome
What changed, and what the number means.
Across the latest complete 90-day window, Arinna Solar generated 104 leads from A$1,611.97 in spend, an average of A$15.50 per lead. The main campaign accounted for 100 of the 104 leads.
Two static ads produced 94 leads between them: 49 from Static 4 and 45 from Static 1. That concentration gave the team a clear view of the creative carrying the account instead of treating every ad as equally valuable.
