Workshops & education / Meta Ads
Turning irresistible bakes into booked workshop interest.
Baking Club needed a repeatable way to put its Perth workshops in front of people who wanted to learn, not just people who liked a beautiful cake photo. The campaign connected the finished result, the friendly teaching experience and a simple next step.
- 245
- Leads
- A$2.79
- Cost per lead
- A$684.13
- Media spend
Latest complete 30-day window
Media spend divided by leads
Across the same reporting window
The challenge
The business problem behind the media plan.
Baking Club sells several kinds of learning experience, from public and private workshops to corporate sessions and online coaching. Each offer has a different audience, while workshop availability changes throughout the calendar.
The acquisition challenge was to preserve the warmth of the brand while giving prospective students enough clarity to act. Strong engagement alone was not the goal; the campaign needed a steady flow of identifiable workshop interest at a sustainable cost.
The approach
Make the next customer action obvious.
The campaign was built around the transformation customers could picture immediately: arriving as a learner and leaving able to make something worth sharing. Finished desserts did the visual work, while the copy made the experience feel achievable for beginners.
Offer-led messages and an instant-form path reduced the distance between discovering a class and raising a hand. Delivery focused on Perth and the surrounding 25 kilometres, then performance was read at the level that mattered to the business: lead volume and cost per lead.
Campaign playbook
What the work focused on.
- 01
Lead with the finished dessert and the skill the student will take home.
- 02
Separate workshop, private and corporate intent so the message stays specific.
- 03
Make the first enquiry quick, mobile-friendly and easy to understand.
- 04
Use lead cost and volume to decide which messages deserve more budget.
The outcome
What changed, and what the number means.
The latest account-level reporting snapshot attributed 245 leads to A$684.13 in media spend. That brought the average cost per lead to A$2.79 while maintaining enough volume to support a changing workshop calendar.
The result is useful because it joins scale and efficiency. Baking Club did not have to choose between broad awareness and measurable demand; the campaign turned its most visual product into a dependable enquiry source.
