Strong asset groups
Headlines, descriptions, images and video built per audience theme so the algorithm has quality material to combine.
Rated 4.9 on Google Reviews
PerformanceMax
One campaign, every Google surface. Performance Max is powerful when it is fed strong assets and clean conversion data, and expensive when it is not.
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Automation, with adult supervision
Performance Max hands targeting to Google's machine learning across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. That works brilliantly with quality assets, sharp audience signals and accurate conversion values. Left unattended, it quietly spends your budget on cheap traffic that converts on paper and nowhere else.
Book a growth sessionOperators who back the numbers
From local service businesses to national brands, Ads Master runs the channels that have to pay for themselves.
Maximum reach,controlled spend
The guardrails that separate a Performance Max campaign that scales from one that just spends.
Audience signals
First-party data and custom segments used to point the campaign at the right people from the outset.
Conversion value rules
Not every lead is worth the same. Value-based bidding steers spend toward the enquiries that pay best.
Brand exclusions
Stop the campaign from claiming credit for searches you would have won for free anyway.
Asset performance review
Low-performing assets are identified and replaced on a regular cadence rather than left to run indefinitely.
Placement transparency
Reporting scripts and insights surface where spend is landing, so waste can be excluded quickly.
Feed quality is campaign quality
For retailers, the product feed does most of the heavy lifting. Titles, attributes and imagery get optimised before budget scales, because no bidding strategy rescues a poor feed.
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Run alongside Search, not instead of it
Performance Max complements a well-structured search account. We manage the interaction between them so they are not bidding against each other on your best terms.
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Guardrails from day one
Brand exclusions, negative lists and value rules are configured at launch, so the learning period does not become an expensive lesson.
Book a growth sessionPerformance Max that earns its budget
Scale reach across Google's network without losing the plot on profitability.
Profit-aware bidding
Targets set against margin and lead value, not just raw conversion volume.
Creative refresh cycle
New assets enter the campaign on schedule so performance does not decay as creative fatigues.
Clear attribution
Reported alongside your other campaigns so incremental value is visible rather than assumed.
Ask us anything
FAQs for Performance Max
The questions we get asked most about PMax campaigns.
Every package covers campaign build, keyword and search-term research, ad copywriting, bid management, ongoing optimisation and monthly reporting. Higher tiers add a purpose-built landing page and bulk suburb campaign builds for businesses covering multiple service areas.
No. Management fees and ad spend are separate. Your budget is paid directly to Google, which keeps it fully transparent and lets you scale it up or down without renegotiating your management agreement.
It depends on your industry, keyword competition and how many services or suburbs you want to cover. The budget needs to be big enough to generate meaningful data, and that is what lets us cut waste and bring your cost per lead down over time.
PPC (pay-per-click) is the model Google Ads runs on: you only pay when someone clicks, not when your ad is shown. Good PPC management makes sure those clicks come from searches with real buying intent.
Campaigns can drive traffic and enquiries the day they go live. Performance keeps improving as data comes in. Most clients see steady, predictable lead flow within four to six weeks once targeting and ad copy have been optimised against real search data.
We set up conversion tracking that ties ad clicks to real actions such as phone calls, form submissions, bookings or purchases. That shows which keywords, ads and landing pages actually produce enquiries, so budget moves toward what works.
What clients say.
Shared from our Google Business Profile.
We’d tried running Facebook ads ourselves without much success. Ads Master rebuilt everything and generated 42 leads in our first month. We’ve already converted 11 of those into paying jobs. The team is straightforward, responsive and clearly knows what they’re doing.
Liam R.
GOOGLE REVIEW
The onboarding was quick and easy, and our campaigns were live within five business days. We started receiving enquiries during the first week. Ads Master handles everything without wasting our time with unnecessary meetings or confusing marketing jargon.
Sarah M.
GOOGLE REVIEW
We moved to Ads Master after getting poor results from another agency. Within six weeks, they reduced our cost per lead from $74 to $31 while improving the quality of the enquiries. It’s been a massive improvement for our business.
Luke T.
GOOGLE REVIEW
The biggest difference has been the quality of the advertising. The creatives actually look professional and speak directly to the customers we want. We received nine qualified enquiries in the first fortnight and have already booked several new clients.
Olivia H.
GOOGLE REVIEW
I’m a tradie, not a marketing expert, so I wanted someone who could take care of the ads without making everything complicated. Ads Master has done exactly that. The leads come directly to us, the communication is excellent and we’re booking more work.
Jake P.
GOOGLE REVIEW
Ads Master has been transparent from the beginning. We always know how the campaigns are performing, what they’re testing and what they’re changing. There are no inflated promises, just honest advice and a team that genuinely cares about getting results.
Lauren B.
GOOGLE REVIEW
Our campaign generated 26 leads in the first month, and six have already become paying customers. That has more than covered what we spent on the advertising. Really happy with the results and the service from the Ads Master team.
Nathan S.
GOOGLE REVIEW
The first week was slower than we hoped, but Ads Master kept testing different ads and audiences until the campaign started working. We’re now receiving consistent enquiries at a cost that makes sense for our business. I appreciated their honesty and persistence.
Chloe C.
GOOGLE REVIEW
No fluff and no agency bullshit. Ads Master launched the campaigns, created the advertising and got on with the job. Communication is fast, the pricing is fair and we’re finally getting a steady flow of leads from Meta.
Daniel D.
GOOGLE REVIEW
We generated 17 booked appointments during our first 30 days with Ads Master. The team took the time to understand our service and built a campaign that attracted the right type of customer. I’d happily recommend them to any business wanting better results from Facebook and Instagram ads.
Emily W.
GOOGLE REVIEW
Rated 4.9 on Google Reviews
Ready when you are.Let’s look at the numbers.
Thirty minutes. You will leave with a plan, whether or not you end up working with us.